The Rich Jerk – A Study in Anti-Marketing

I’ve all the time been fascinated by “anti-marketing”, and the way highly effective its impact will be if completed correctly, so once I stumbled upon The Wealthy Jerk salesletter, I used to be instantly intrigued.

I am going to admit, I am a kind of individuals who *by no means* reads a salesletter when I’m contemplating shopping for one thing (I do learn them when researching strategies, however that is one other story), however from the second I learn The Wealthy Jerk’s headline, I could not hold from studying the whole factor. Certain, at the back of my mind, I used to be telling myself that I used to be solely studying it from a analysis perspective, and that I had no intention of truly buying the e book. Nonetheless, by the point I used to be midway by means of the salesletter, I completely HAD to purchase the e-book. Even when it was simply the identical rehashed previous stuff, this man deserved my cash only for the training (and leisure!) I acquired from his salesletter. My level right here is that anti-marketing works very effectively if completed proper, and The Wealthy Jerk has completed it extraordinarily proper

Nonetheless, after studying the e book, I am pleasantly stunned! The Wealthy Jerk does certainly comprise data that WILL help you in making more cash on-line…

His writing fashion is straightforward to comply with, and completely comprehensible should you’ve been across the web for a short while, however it’s positively not for full newbies (he doesn’t, for instance, take you step-by-step by means of registering a website identify or acquiring hosting) – should you really feel such as you want any quantity of hand-holding, this e-book isn’t for you.

Within the first chaper, entitled “Creating an Affiliate Web site that Sells Like Loopy”, he covers constructing affiliate web sites to earn commissions from the gross sales of different individuals’s merchandise. He begins by itemizing 13 affiliate websites and ranks them as “should be part of”, “perhaps be part of”, and “be part of if [you are] bored”. As soon as you have chosen a product to promote, he goes by means of six particular writing methods to make use of in your affiliate web site to hook the reader and get them to click on by means of in your affiliate hyperlink. He then provides you a whole pattern “gross sales letter” (it is extra like an article) with all of his methods at work.

The third part in chaper one discusses providing rebates to your prospects, nevertheless it’s not simply the identical previous “purchase from me and I am going to offer you a part of my affiliate charge again”. Wealthy Jerk delves into particular methods to do refunds that can improve your backside line versus merely providing a rebate.

Within the ultimate part of chaper one, Wealthy Jerk writes about establishing pay-per-lead websites, the place you receives a commission $10 or so for every one who offers you together with his or her data (which you then go on to an organization which pays you for the lead.) I discovered this part to be a bit gentle on content material, though there’s sufficient there to get his level throughout. I believe it is a approach that has not been explored in-depth by any of the mainstream web advertising and marketing channels, and one which warrants additional analysis.

Supply by Marc Quarles

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