One In A Million – Make Your Site Stand Out

“One in 1,000,000”. What do I imply by that? Nicely, for these of you who’ve dabbled in web companies corresponding to affiliate packages and community advertising companies, you’ll know that these packages typically present a whole web site so that you can market their program.

That is nice is not it? Your very personal web site to advertise the enterprise, and it additionally tracks your referrals and fee!

You Are Not Alone

The one downside is, each single one who indicators up for $1.67 A Day will get the identical webpage, the one factor completely different is that every individual has their very own identify on the backside of the web page.

Meaning, despite the fact that you may have your individual webpage, it’s not distinctive. There are 1000’s on the market with the identical webpage as you.

A few of you may be saying that it is okay. That you may nonetheless promote your individual webpage by emailing everyone (watch out that you do not spam!).

Nevertheless, the issue surfaces when you start thinking about search engines like google and directories, corresponding to Google, Yahoo and MSN.

Let’s face it: the overwhelming majority of web site guests discover the web site through search engines like google. Sure uncommon circumstances get guests through phrase of mouth or model identify or through offline promoting. However the numbers nonetheless point out that search engines like google nonetheless present essentially the most site visitors.

And when you have 1000’s of different web sites that look precisely the identical as yours, you are positively not going to do very nicely in the major search engines. Most search engines like google search for how a lot worth a webpage can present to a search consumer. In case your web page is one among 1000’s that look the identical, it would not have a lot worth.

As a facet word, Google modified their search engine algorithm in November 2003, and a number of industrial and affiliate web sites seem to get hit the toughest. It’s now more durable for these websites to rank nicely in Google.

Stand Out From The Crowd

a) Domains

So what you need to do, is be completely different from the remainder of the associates. Step one is to get your individual area. Your area is mainly your web tackle.

If you happen to use a URL given to you by an associates program, a sensible shopper will instantly know that you’re an affiliate, and as an alternative of visiting your web site, he would possibly himself join as an affiliate, and purchase the merchandise through his personal affiliate web site, incomes the fee himself. That is one much less sale for you.

Additionally, search engines like google love a shorter URL with a singular area. The URL with your individual area signifies that it won’t be an associates program, and may need one thing unique to profit web surfers. Usually, distinctive domains will rank greater than affiliate URLs, due to the perceived worth of the individuality.

As well as, it’s good to have a site that comprises nice key phrases that surfers will key into search engines like google. Domains with key phrases in them are inclined to do higher within the search engine rankings as nicely.

b) Do One thing Else

Now that you’ve your individual area, what do you do with it?

Advertising analysis has proven repeatedly that having a web site that simply sells a product would not do in addition to web sites that present value-added service. Guests will instantly know that you just’re making an attempt to get them to purchase one thing, they usually’ll instantly go away.

Be aware: Most web surfers search the web on the lookout for info, to not purchase stuff!

Having mentioned that, you may change the angle of your web site by providing info. Create a web site to assist the customer by offering info that they need, after which promote the associates program or community advertising product on the facet.

For instance, you may create a web site that teaches guests the way to cook dinner Italian dishes; the way to put together Italian salads; the way to deal with their utensils.

It will make the guests extra at residence and can get them to belief you. After you have their belief, you may ask them to subscribe to your money-earner, an awesome program that collects a recipe listing, corresponding to Recipe Swap.

Is not that simple? The secret is to get guests to belief you by offering them the knowledge they need, then comply with up along with your associates program.

Supply by Steven O. Ng

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